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Home › Black Friday 2026

🏷️ Black Friday · Fri 27 Nov 2026

Black Friday 2026: real deals or fake deals?

We checked the price history of the home and energy kit people search for most in November. Here's what a genuinely good price looks like, and the “deals” to skip.

By the Mains & Drains teamPrice history checked 10 November 2026Updated again 20 and 26 Nov
0of 175 Black Friday deals Which? tracked were at their lowest price of the year on the day itself
83%were the same price or cheaper at least once outside the sales
35%were cheaper again after the sales
19–30 NovAmazon’s Black Friday Week. Black Friday is Fri 27, Cyber Monday Mon 30

✅ Before you buy anything

  • Check the price history (tips below). Near its lowest = real deal. Near its average = normal price.
  • Do the free fixes first: draught-proof doors, close curtains at dusk, set your heating timer, and boil only the water you need.
  • Need it now? Buy it at a fair price. Don't let damp or a broken heater wait for a sale.

Price-history figures are from camelcamelcamel UK (Amazon prices) and Which?, checked 10 November 2026. We never show today's price because it changes by the hour in the sales: use the “Check price” buttons.

⚡ Jump to a category

  1. Checked: Anker Zolo 20,000mAh power bank
  2. Checked: Electric heated throw, 160 x 130cm, Silentnight Comfort Control electric blanket, double
  3. Checked: Pro Breeze 12L/day compressor dehumidifier, Meaco Arete One 10L compressor dehumidifier / air purifier, Meaco Arete One 20L compressor dehumidifier / air purifier
  4. Checked: tado° Smart Thermostat Starter Kit V3+
  5. Checked: Tapo P110 smart plug with energy monitoring, 2-pack
  6. Checked: Ninja Air Fryer MAX PRO 6.2L single drawer
  7. Checked: Bosch MyMoment Delight cordless kettle 1.7L

🔋 Power banks

Small, cheap and often discounted. A good buy if you don't have one charged and ready for a power cut.

Best for: Keeping phones charged

Anker Zolo 20,000mAh power bank (30W, built-in USB-C)

20,000mAh · 30W

Your phone is your torch, radio and news feed. A 20,000mAh bank charges a typical phone about four times.

📈 Price history
  • Lowest tracked on Amazon: £24.98 (May 2025)
  • Lowest from a marketplace seller: £23.49 (14 Nov 2025)
  • Amazon average: £29.43
Checked 10 November 2026. Current price: check price.
✅ Real dealReal deal if it's around £25 or less. Anything near £29 is the normal price.
Check price on AmazonAd

Which?'s Black Friday power bank pick is the INIU BI-B6 10,000mAh: six-month average £17.34, cheapest £12.72.

🛋️ Heated throws and electric blankets

Heating the person, not the room, is one of the cheapest ways to stay warm. Throws and blankets are popular gifts, so they're heavily promoted in November.

Best for: The sofa

Electric heated throw, 160 x 130cm

160 x 130cm

Heat the person, not the room. A throw on the sofa can let you turn the thermostat down a notch.

📈 Price history
  • Lowest tracked: £23.79 (27 Feb 2026, after winter)
  • Average: £29.09
  • Last seen: £29.99 (23 Oct 2026)
Checked 10 November 2026. Current price: check price.
✅ Real dealReal deal if it's under about £25. Its cheapest price so far came in February, not on Black Friday.
Check price on AmazonAd
Best for: A warm bed for pennies

Silentnight Comfort Control electric blanket, double

Double

Heating the bed rather than the house is one of the cheapest ways to sleep warm.

📈 Price history
  • Amazon average: £37.12
  • Highest tracked on Amazon: £119.28 (4 Nov 2025, three weeks before last Black Friday)
  • Last seen: £40.00 (Oct 2026)
Checked 10 November 2026. Current price: check price.
❌ Fake dealIgnore any 'was' price near £119. Around £37–£40 is its normal price.
Check price on AmazonAd

Which?'s picks: Dreamland Nap Time heated throw (six-month average £109, cheapest £80) and Russell Hobbs RHEDB8002 underblanket (average £72, cheapest £43).

💧 Dehumidifiers

Which? warns that Black Friday falls in peak dehumidifier season, so retailers don't need to cut prices and deals are scarce. If you've got mould or wet windows now, don't wait for a sale.

Best for: Bigger rooms and drying washing

Pro Breeze 12L/day compressor dehumidifier

12L/day · compressor

A compressor dehumidifier pulls litres of water out of the air. It's the step up when windows run wet every morning.

📈 Price history
  • Lowest tracked: £97.49 (Nov 2019)
  • Average: £126.78
  • Last seen: £129.99 (7 Nov 2026)
Checked 10 November 2026. Current price: check price.
⏳ Only if it beats thisNormal price is about £127–£130. Under £110 would be a genuine drop.
Check price on AmazonAd
Best for: Most rooms: low running cost

Meaco Arete One 10L compressor dehumidifier / air purifier

10L/day · 151W

A 151W compressor model: about 4p an hour at the Oct–Dec 2026 price cap (26.32p/kWh). The humidistat switches it off once the room reaches your set level, so real costs are usually lower.

📈 Price history
  • Buy direct from Meaco (UK dehumidifier specialist)
  • About 4p an hour to run (151W) at the Oct–Dec 2026 price cap
Checked 10 November 2026. Current price: check price.
⏳ Only if it beats thisCheck Meaco's own price. Treat a 'Black Friday' price that matches its usual price as no deal.
Buy from MeacoAd
Best for: Big damp homes and drying washing

Meaco Arete One 20L compressor dehumidifier / air purifier

20L/day · 216W

More extraction for whole floors, bad condensation or drying washing indoors. 216W: about 5.7p an hour at the current price cap.

📈 Price history
  • For whole floors and drying washing
  • About 5.7p an hour (216W)
Checked 10 November 2026. Current price: check price.
⏳ Only if it beats thisWhich?'s Black Friday dehumidifier pick is the bigger Arete One 25L: average £296, cheapest £255 in six months.
Buy from MeacoAd

🌡️ Smart thermostats

tado's UK shop already had a sale on 8 November: the Smart Radiator Thermostat X was £59.99 (from £79.99). Treat that as the price to beat.

Best for: Smarter heating control

tado° Smart Thermostat Starter Kit V3+

Smart thermostat

Schedules and app control help you stop heating an empty house.

📈 Price history
  • Lowest tracked on Amazon: £79.06 (June 2025, in summer)
  • Amazon average: £116.13
  • Last seen from a marketplace seller: £109.99 (5 Nov 2026)
Checked 10 November 2026. Current price: check price.
⏳ Only if it beats thisIts lowest Amazon price came in June, not November. Under £90 is a real deal.
Check price on AmazonAd

A smart thermostat only saves money if you use the schedule and room-by-room control. The free fix is to set your timer and turn the thermostat down 1°C.

📊 Energy monitors

If you have a smart meter, the in-home display from your supplier already shows what you're using, for free. A smart plug shows what one appliance uses.

Best for: Finding power-hungry appliances

Tapo P110 smart plug with energy monitoring, 2-pack

2-pack · energy monitoring

Shows exactly what each plugged-in appliance uses, so you know what's worth switching off and what isn't.

📈 Price history
  • Lowest tracked on Amazon: £14.18 (21 Jan 2026)
  • Amazon average: £16.72
  • Last seen: £15.49 (7 Nov 2026)
Checked 10 November 2026. Current price: check price.
✅ Real dealIt's already within about £1.30 of its lowest. Buy it whenever you need it, at around £14–£15.
Check price on AmazonAd

🍟 Air fryers

One of the most-promoted Black Friday categories. Big percentage-off claims are common, so check the history.

Best for: One big drawer for 2–4 people

Ninja Air Fryer MAX PRO 6.2L single drawer (AF180UKCP)

6.2L · single drawer

Ninja's large single-drawer model. Air fryers use less energy than heating a whole oven for small meals.

📈 Price history
  • Lowest tracked on Amazon: £89.98 (20 Nov 2025, last Black Friday week)
  • Highest tracked: £226.99 (2 Oct 2025)
  • Amazon average: £150.33
Checked 10 November 2026. Current price: check price.
✅ Real dealThis one really did hit its lowest price in last year's Black Friday week. Under £100 is a real deal; '60% off' against the £226.99 spike is not.
Check price on AmazonAd

Which?'s air fryer pick is the smaller Ninja MAX 6.2L AF170UK: six-month average £123, cheapest £100.

🫖 Kettles

Kettles are cheap to buy, so a Black Friday saving is usually only a few pounds.

Best for: A simple, well-reviewed jug kettle

Bosch MyMoment Delight cordless kettle 1.7L (TWK1M123GB)

1.7L · jug kettle

Which?'s Black Friday kettle pick. Boil only the water you need: the kettle costs more to run than to buy.

📈 Price history
  • Lowest tracked on Amazon: £24.00 (11 Oct 2025)
  • Amazon average: £31.88
  • Last seen: £24.99 (8 Oct 2026)
Checked 10 November 2026. Current price: check price.
❌ Fake dealIt was already £24.99 in October. A 'Black Friday price' of £24.99 is no deal at all.
Check price on AmazonAd

Which? estimates this kettle's annual running cost at £33.67, more than it costs to buy.

❌ Skip these: fake deals

These are the tricks that make a normal price look like a bargain.

Savings against an RRP

An RRP is the manufacturer's suggested price. The shop never has to have charged it. Which? found Amazon advertised a Samsung Series 5+ heat pump tumble dryer at £629.99 against an RRP of £789.99, a 'saving' of £160, but Amazon hadn't sold it at £789.99 at any point in the previous 12 months. Its highest price was £719.

A 'was' price from a spike

Prices can jump before the sales. Amazon's highest-ever recorded price for the Silentnight double electric blanket, £119.28, was on 4 November 2025. Its average is about £37. Any 'was £119' would be a meaningless anchor.

'Was' prices from months ago

Which? found some 'was' prices dated from as far back as 11 months earlier, and in a study of TVs 56% had at least one cheaper price in between.

Countdown clocks and '30 people are viewing this'

Pressure selling is designed to rush you. Which? found that on Black Friday itself, none of the deals it tracked were at their cheapest price of the year.

Dehumidifier 'deals' in peak season

Black Friday is in the middle of damp season. Which? says retailers don't need to cut prices to shift dehumidifiers, so most 'deals' are just the normal price.

Unknown-brand bundles

A big percentage off a no-name bundle is impossible to check. If you can't find the same item for the same price elsewhere, you can't know what it's worth.

🔍 How to spot a fake deal in 60 seconds

  1. Check the price history. Paste the product into a tracker such as camelcamelcamel (Amazon only), PriceSpy or PriceRunner. If it's been this price before, it's not special.
  2. Compare at least three shops. If four shops sell it at the same price and only one calls it an offer, it isn't one.
  3. Ignore RRP. Only a shop's own recent price means anything.
  4. Know the rule. The CMA says a 'was' price should be what the same website actually charged immediately before the sale, for a decent period (it suggests 30 days or more is more likely to be fair).
  5. Check the final price. Include delivery and any extras before you compare.
  6. Don't rush. Which? found 35% of Black Friday deals were cheaper again after the sales. Online, you normally have 14 days to change your mind after delivery (Consumer Contracts Regulations).

📘 The UK Home Handbook

Bills, power cuts, damp and everything nobody tells you, in one paperback workbook.

Get the paperbackAd

Questions people ask

When is Black Friday 2026?

Friday 27 November 2026. Cyber Monday is Monday 30 November. Amazon's Black Friday Week runs from 19 to 30 November 2026.

Are Black Friday deals real?

Some are, most aren't special. In Which?'s study of 175 deals from Black Friday 2024, every product was the same price or cheaper at some point in the six months either side, and none was at its cheapest on the day itself.

Should I wait until after Black Friday?

If you don't need it now, waiting is fine: Which? found 35% of deals were cheaper after the sales period. If you need it now (mould, a broken kettle, a power cut coming), buy it at a fair price and don't chase a deal.

How do I know what a fair price is?

Look up its price history and the average price. If today's price is near the lowest it's ever been, that's a real deal. If it's near the average, it's just the normal price with a sale sticker.

Why don't you show today's prices?

Prices change by the hour during the sales, so we show the price history and a 'real deal' target instead. Always check the current price on the retailer's site.

Why you can trust this page

We haven’t lab-tested these products. Every pick is researched and recommended, and every price figure is a dated price-history record from a named source. No brand paid to be here. Read how we choose.

Sources: Which?: most Black Friday deals the same price or cheaper at other times · Which?: how to spot a fake Black Friday deal · Which?: best Black Friday deals 2026 · Which?: Black Friday dehumidifier deals · CMA: discount and reference pricing principles · camelcamelcamel UK (Amazon price history) · Amazon Black Friday Week 19–30 Nov 2026

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